How to reach the smartphone owner?
summary
The talk explains how iOS developers can reach and retain smartphone owners amid app overcrowding by using iOS 14 features beyond push notifications. It covers concrete Apple technologies — App Clips, Widgets, and Siri Shortcuts — and how to use them to discover new channels for user acquisition and to keep existing users' attention.
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chapters (10)
- 0:00Introduction
- 3:00User attention methods
- 14:02iOS 14 new features
- 16:48App Clips overview
- 22:26App Clip creation
- 25:16Install via App Clip
- 27:24Location in App Clip
- 29:34App Clip size check
- 30:16iOS 14 widgets
- 34:04Summary
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