Keynote Evolving Game Monetisation Retention
summary
A new SDK embeds a universal rewards currency that lets players earn and spend “scooties” across games and a marketplace, with 1000 scooties = $1, no crossplay interruption, and claimed 24‑hour integration. Revenue split on g‑commerce and rewarded ads aims to be additive (example: one 100k DAU game yields $1.2M/year in Scuti’s model), with a reported 20% daily return rate and ~7% purchase conversion; partners include Publicis and an exclusive g‑commerce tie‑in to Amazon Prime’s Game Master.
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chapters (8)
- 0:00Introduction
- 2:42Industry challenges
- 5:11Scooty’s monetisation solution
- 10:32Rewards value for gamers
- 13:22Full-funnel marketing
- 16:39Strategic partnerships
- 19:50Revenue potential
- 21:15Summary
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