Keynote Beyond Revenue
summary
Unleashed is a subscription service that integrates the subscription into the game rather than putting the game into a platform bundle, with 22 games live on Android and a monthly recurring subscription model. Claim: in-game subscriptions raise retention, build brand-affiliated communities, and increase overall spend (citing SuperData style effects). Practical setup: keep ads for nonpayers, keep IAP for big spenders, use subscription for a baseline and offer battle-pass–style upsells on top.
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chapters (10)
- 0:00Conference welcome
- 1:14Introducing Unleashed platform
- 3:01In-game vs publisher subscriptions
- 5:10Retention as key metric
- 7:58Subscriptions boost engagement
- 9:23Building community with subs
- 11:51Beyond revenue benefits
- 13:38Upselling strategies
- 17:48Subscription benefits summary
- 18:31Q&A
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