Maximising IAP Revenue Through Localised Pricing & Promotions
summary
Claim: adjusting IAP prices by country and running targeted promotions lifts revenue quickly — typical gains of 20–40% incremental revenue and extreme case studies like poker: Peru +138%, Germany +81%, Japan +45%; Jam City examples: Chile +101%, Indonesia +94%. Method: combine GDP/affluence/device signals with econometric models and multi-armed bandit tests, push per-country SKUs via Google Play (and iOS alternate tiers), process transaction data (need ~25 new payers/country to measure), and use first three days and holiday-tied special-offer timing for impulse buys.
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chapters (12)
- 0:00Start
- 1:34Pricing: The Problem & The Opportunity
- 2:55Pricing Optimization
- 4:08Why aren't you localizing your Pricing?
- 5:42Big Mac Index?
- 6:27Finding The Optimal Price
- 7:54Methodology
- 11:11Case Study: Casino Game
- 12:05June's Journey: Hidden Objects
- 12:48Harry Potter: Hogwarts Mystery
- 13:40Case Study: IP-based RPG game
- 18:40Rule #3: Make New Players feel Special
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