Mo Money Less Problems! Increasing Revenue Without Damaging Retention
summary
AudioMob claims adding audio ads yields clear incremental revenue without hurting retention by using a DSP and a drag‑and‑drop Unity plugin that detects device audio state and timestamps music so playback resumes. Live A/B tests and YouGov surveys show 100% of players kept playing, ~75% prefer audio in UK/US tests, and case studies report a 1000% increase in click‑through and publisher CPMs of $6–$8 versus ~$1 for banners. Rewarded and auto‑triggered formats are validated in games like Line Rider, Big Brother and Wordscapes and the format scales in live campaigns.
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chapters (6)
- 0:00Start
- 10:15Rewarded Audio
- 14:40Components of the Plugin
- 23:41Is There a Correlation between Ad Completion and Ecpm
- 24:47Is There a Difference in the Percentage of Users Playing Music while Gaming than Say the Uk or the Us
- 27:50How Does User Engagement Compare to Rewarded Video
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