What Did Brands Like McDonald’s Do to Keep Users Engaged During COVID?
summary
McDonald’s launches an Alexa skill available in the UK that answers store opening hours, what menu is live and when breakfast finishes, and previews the weekly McDonald’s Monday offer; it links users to the MyMcDonald’s app for full ordering and uses integrated delivery via Uber Eats and a new click-and-serve collection flow. Team frames voice today as an engagement and handoff layer, not full ordering yet, and aims for future conversational ordering once payments, favorites and address integrations are solved.
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chapters (8)
- 0:00Introduction and welcome
- 1:24Voice strategy at McDonald's
- 3:29Digital ordering in the UK app
- 4:53Voice in mobile and loyalty
- 6:59Voice for drive-thru and mobility
- 9:44Launching the Alexa skill
- 12:52Future of voice ordering
- 15:18Closing and call to action
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