Interview with Witlingo's Ahmed Bouzid
summary
Built Witlingo in 2016 after early work on Amazon Alexa and argues brand adoption is an order of magnitude slower than expected — about hundreds of skills today versus millions of smartphone apps — because voice UX is hard. Launches audio stations: embeddable, radio‑like streams for conferences, podcasts and audio testimonials that let visitors listen on-site and record 30‑second endorsements. Notes UX failures (short wake windows, false accepts) and predicts fixes, more smart‑speaker listening, and cautious emergence of interactive ads if context and design improve.
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chapters (9)
- 0:00Introduction and welcome
- 1:43Witlingo company overview
- 4:53Social audio and audio stations
- 9:06Audio as a marketing tool
- 10:30Interactive ads in audio
- 13:20Voice interaction with audio
- 16:50Future of voice engagement
- 19:40Predictions for 2022
- 21:47Closing remarks and Q&A
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