TuneIn Takes Voice-First Approach in Building Audience Engagement

on YouTube ↗30m

" summary

TuneIn runs a global live‑audio platform with 100,000+ broadcast streams and 80 million listeners, where 30% is music and 70% is conversational audio. Infrastructure focuses on always‑on streaming, app and device integrations (Alexa, Google, Sonos, Tesla), a premium ad‑free subscription and in‑stream pre‑rolls. Machine learning content analytics provide context and addressability to enable interactive ads and voice‑driven discoverability for podcasts. Offices are in San Francisco, Los Angeles and New York and the company is actively hiring.

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" chapters (14)

1. 0:00Introduction and welcome
2. 1:25What is TuneIn
3. 2:51Voice and conversational audio growth
4. 4:35Interactivity with audio content
5. 5:38TuneIn’s technology priorities
6. 8:29Premium service and ubiquity
7. 9:53Rebuilding radio’s ubiquity digitally
8. 10:55Advertising transformation in audio
9. 14:49Podcast discoverability challenges
10. 18:15Data-driven content creation
11. 21:44Democratizing media with data
12. 25:31Future of interactive ads
13. 27:56Authenticity in voice experiences
14. 28:39Closing and TuneIn hiring

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