What I Learned Sponsoring Eight Conferences in One Year
summary
Describes sponsoring eight regional conferences in one year using low-tier sponsorships across regions to maximize contacts rather than high-profile buys. Explains tactics: invite managers gradually to turn grassroots attendance into top-down budget support, issue sponsor tickets for hesitant employees, and provide travel/expense templates; outcomes include hiring leads and cross-company meetups with about 14 firms, while measuring impact and securing long-term budgets remain unresolved.
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chapters (10)
- 0:00Introduction
- 3:17Sponsorship initiative
- 5:27Multiple conferences
- 7:15Sponsor tickets
- 9:03Promoting participation
- 10:26Results and impact
- 12:35Collaborations and growth
- 14:51Future plans
- 17:21Budget and sustainability
- 18:49Recruitment and closing
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