Creating the Moment to Say 'Let's Just Try It' — Effectuation and Generative AI as Keys to Accelerating New Business Creation in Japan
summary
Presents three pilot workshops that combine ChatGPT triadic dialogue with effectuation principles to generate concrete new-business themes using supplied personas and small groups of three. Workshops were low-cost (internal staff time and free venues) and produced tangible outcomes: several participants planned to take ideas back to their companies and one intended to expand an idea into a business, leading to continued activities and a scheduled online follow-up with Yoshida.
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chapters (6)
- 0:00Introduction
- 3:17What is effectuation?
- 7:13Applying effectuation
- 10:28Learning and iteration
- 12:20Generative AI demo
- 16:26Project Next and future
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