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The Strategic Answer to GenAI: Empirical Enterprise Evolution

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GenAI demands an enterprise-level strategy: adopt AM3’s three doctrines — empirical control, overall optimization, and evolution focus — use Wily mapping to locate product stages, and run an enterprise backlog to align arenas, teams and sprints. Expect big constraints (compute/energy, data access, training know-how), note the cited 70–95% failure rate of GenAI projects and the $7B 2026 investment estimate, and prioritize data readiness, hidden-dependency discovery, and AI‑enhanced teams that actually ship.

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  1. 0:00Introduction to talk
  2. 5:34What is AM3 framework
  3. 12:47Constraints of GenAI adoption
  4. 16:40Strategic doctrines for GenAI
  5. 18:14Empirical control doctrine
  6. 24:19Anticipating GenAI evolution
  7. 26:47Wardley mapping for GenAI
  8. 31:32Asking strategic questions
  9. 36:48New services vs efficiency
  10. 39:46Case study: Crumpy and Trias
  11. 40:53AI agents and development teams
  12. 42:18AI-enhanced teams future
  13. 47:01Overall optimization doctrine
  14. 49:52Closing and Q&A
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