Beyond ‘My Requirements First, Yours Later’: Building a Product Organization That Simultaneously Delivers What Business, Development, and Customers Truly Want
summary
A method for resolving recurring trade-offs between business, engineering and customers by interviewing people to distinguish actions done out of necessity from those done from belief, mapping causal loops that link actions to both revenue and costs, and turning assumptions into testable causal hypotheses. The approach runs quick experiments—example: shorten the planning horizon to one week—to get faster feedback and reduce wasted work, producing explicit trade-off maps, validated changes, and concrete steps to align product organization priorities.
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chapters (7)
- 0:00Introduction
- 4:01Core dilemma in product dev
- 8:57Defining trade-offs
- 14:16Trade-off elements
- 27:42Why trade-offs exist
- 30:34Three-step approach
- 38:58Q&A
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