How to set up your organization and architecture for growth?
summary
A seven‑pillar model ties growth mindset and documented systems to a microservice architecture with a headless CMS and event streaming for a single source of truth. Product–market fit is defined quantitatively: >40% of users would be “very disappointed” if the product disappeared. Use persona + product desire maps, one metric that matters, pirate metrics and channel stacking across 19 traction channels; examples of hook points: Dropbox (one-file), Twitter (30+ follows), Slack (2,000 messages). Run weekly sprints of ideation, tests and analysis.
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chapters (15)
- 0:00Introduction
- 1:27Sustainable growth goals
- 3:08Mindset in growth teams
- 6:39Breaking silos with teams
- 7:21Systems thinking for growth
- 9:47Scalable architectures
- 14:01Product strategy via market listening
- 16:50One metric for growth
- 19:17Product-market fit
- 21:45Conversion optimization
- 23:30Traction channels
- 24:55Iterative testing
- 27:20Maturity models
- 28:25Implementing growth systems
- 29:05Q&A
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