Thinking more product: Moving from Scrum to dual-track Agile
summary
A London retail case moves from Scrum to dual-track Agile with separate discovery (Kanban) and delivery (two-week Scrum) backlogs, extracting UX/design into a discovery team. Team builds low/medium/high prototypes with InVision, Principle and quick HTML, tests via validately.com, usertesting.com and guerrilla sessions. A checkout shows a 55% drop-off at a pop-up inside a 23-step funnel, so hypothesis-driven changes reduce drop-off, cut development waste, improve key metrics and raise team morale.
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chapters (18)
- 0:00Introduction
- 1:11The golden halo triangle
- 2:46Agile
- 3:47Agile principles
- 6:44Case study
- 8:18Understanding the problem
- 12:03Product discovery
- 13:01Mapping the process
- 14:08Problem statements
- 16:51Assumptions
- 17:44Hypothesis
- 19:02Prototyping
- 20:17Testing
- 21:20Insights
- 22:38Dualtrack Agile
- 24:52Changing mindsets
- 28:09Implementing
- 30:01Looking back
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