The User Journey of A Refugee
summary
Project "I am Refugee" spins from domain to wireframes to a registered society and live site in four months, then adds social channels, an Android wiki-style app, Google courses and workshops. It uses Lean Startup and agile practices, tracks users with Trello/Google Analytics and Facebook Ads, and learns from interviews. Austria sees ~150,000 asylum requests in 2015–16 (population 8.7M); a Facebook ad reach of 24,000 reveals 18,000 trolls leaving ~6,000 target users, prompting a pivot and a name change to broaden audience.
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chapters (18)
- 0:00Intro
- 0:14Back in 2015
- 1:08The reality in Austria
- 4:18Austrian Integration Fund
- 7:11The main impediment
- 9:46The first videos
- 12:00The domain name
- 13:18Lean Startup
- 14:10Vision
- 14:58Team
- 16:41Process
- 17:21Building
- 19:55Integration
- 22:12Why
- 23:29Measuring
- 26:45App
- 27:46Funding
- 28:46Impact
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