Honoring Your Struggle by Hacking Company Culture with UX
summary
Claims a four-part UX strategy—analyze, break something, (re)design, measure and adjust—and shows concrete tactics: using a company lawyer and local government to remove an offensive Zwarte Piet photo, running three iterative hackathons at a 40-person startup via Typeform to surface and refine ideas, emailing under‑represented women (0.075% representation) to test solidarity, and measuring feedback. Some tactics change policy, hackathons boost participation, but resistance and firings also occur.
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chapters (7)
- 0:00Introduction
- 3:38Workplace culture broken
- 7:21Four culture-hacking principles
- 11:48Amsterdam Zwarte Piet example
- 16:29Killing ideas at tech firm
- 19:42Solidarity and underrepresentation
- 22:29Summary and call to action
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