No Adversaries: Getting Users on Your Side for Tough...
summary
Moves about 80 websites off Drupal 7 to a unified sf.gov platform and a company-wide anti-phishing rollout each expose the same lesson: technical fixes fail without human-centered delivery. Tactics that actually change behavior include short memorable guidelines up front with optional deep-dive docs, lightweight personas to map motivations, HemingwayApp to lower reading level, celebrating small wins, and using the five whys — outcome: sites are migrated but many teams pasted old content back, while concise phishing guidance sticks better.
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chapters (7)
- 0:00Introduction and philosophy
- 1:36Lessons from past failures
- 4:25Strategies for user engagement
- 7:08Making the easy path
- 9:43Avoiding project failure
- 11:49Refining communication habits
- 16:27Librarian reference secrets
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