You Can't Always Get What You Want
summary
Argues for pragmatic, iterative design backed by real user tests: prototypes shown to users reveal change blindness problems (modal wipes hide newly added tags), eyetracking exposes an F‑pattern so criminal‑offence phrasing moves left, and a name field is solved with an “I’m not sure how to enter my name” expandable help. Work on gov.uk visas surfaces concrete constraints (must show £945 for 90 days, documents <31 days old) and forces simpler rules; short pages, animation to call attention, and user video win stakeholder buy‑in and meet a hard China launch deadline.
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chapters (6)
- 0:00Start
- 4:51approach design as scientists and engineers
- 7:32No battle plan survives contact with the enemy
- 10:50good design intentions were not enough
- 12:38change blindness
- 32:48designing a clear UI exposes business logic to proper scrutiny
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