From 0 to 300x: Lessons Learned From a Small Team Turnaround
summary
A tiny charity with $1.6k revenue becomes a six‑figure organization by focusing on product (making IGDA Scholars and a Grants program core), rebuilding a usable website, tracking every channel and A/B testing copy, tailoring asks to stakeholders, and hiring a few key leaders rather than a headcount rush; metrics show reach of ~500 people a year and ~60 volunteers, fundraising includes a Humble Bundle $100k haul and an Intel-sized gift, and the work deliberately shifts from fast growth to sustainable, measured scaling.
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chapters (13)
- 0:00Intro
- 1:20Lukes background
- 3:08The IGDA Foundation
- 5:52The IGDA Website
- 10:42What is your product
- 14:25Identifying your stakeholders
- 17:04Understanding your message
- 20:42Keeping track
- 23:09Measuring everything
- 25:35Opportunity
- 29:42Growth
- 33:52Sustainability
- 37:47Conclusion
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