200k users in 3 years: How to do developer marketing
summary
Company grows zero to 150,000 devs in three years, raises $2M and stays profitable with a three‑person team. Early strategy centers on get 10 customers via personal network and cold, human emails (Jason Cohen style), then scale to 100 with warm intros, niche online/offline outreach and small guerrilla stunts (giving away kale at conferences, targeted conference hacks). Technical growth leans on programmatic SEO and long‑form niche content, while avoiding broad Product Hunt/Hacker News pushes.
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