From coding to building a company: My journey in starting a successful product...
summary
Starts as a dev in a 20‑person agency called Applicake, launches a failed social network in 2007, then builds Base — an intuitive CRM that raises $1M in 2010, ships native mobile apps for iOS Android and Windows Phone that trigger a signup surge, grows to 50+ people and 10,000+ companies, and exits via Zendesk acquisition in 2018. Emphasis is on customer feedback, hiring for mindset and learnability, focusing on fast small scopes, and measuring outcomes.
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chapters (12)
- 0:00Introduction and background
- 1:04Early career and first projects
- 3:13Founding Applicake
- 6:22Transition to product company
- 7:48Launching Base CRM
- 9:14Early struggles and traction
- 10:19Mobile app pivot
- 11:43Funding and growth
- 13:34Key lessons from Base
- 16:00Founding team and market
- 17:44Building the team culture
- 20:55Reflections and closing
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