Monetisation Strategies Beyond the Appstores for 2022

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" summary

35 US states challenge Apple while regulators in the Netherlands (€5M fine), Korea and Russia push for open payments, and Xsolla offers a merchant‑of‑record route. Publishers build VIP web shops and PC launchers to target whales, with case studies like Supercell ID season-pass sales and WWE Champions shifting high-value spend off‑store. Web bundles can top $5,000 and sometimes out-earn in‑app SKUs; cloud gaming and cross‑platform IDs are the technical levers enabling that move.

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" chapters (14)

1. 0:00Monetization beyond app stores
2. 1:48Speakers and backgrounds
3. 4:14Apple vs Epic and third-party payments
4. 8:28Third-party payment challenges
5. 10:34Successful web shops case studies
6. 13:43Marketing for web shops
7. 15:09Integrating third-party payments
8. 16:12Blockchain NFTs and play-to-earn
9. 19:01Blockchain game development challenges
10. 21:29Q&A on third-party stores
11. 23:56Penalties for web stores
12. 25:40Cloud gaming future
13. 27:24Emerging markets and payments
14. 28:47Closing remarks