Building a Scale-up Financial Model
summary
Shows how to model UA as an investment: use MMP cohort data and country-level ROAS and LTV modelling, factor ad network payment terms up to 90 days, and layer in ad-network revolving credit facilities to fund spend. Gives a concrete example: a merge game with 9-month breakeven and 2-year LTV needs roughly $27M to scale to $100k/day of spend. Recommends a separate clean-room UA bank account, stress-tests cashflow vs. billing cycles, and points to pollen.vc’s free modelling tools.
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chapters (8)
- 0:00Start
- 2:24Pre flight checks
- 4:24Ingredients of a scale up financial model
- 8:09This creates our investment formula
- 11:06How UA credit lines work
- 11:23LTV cycle of game does not match payment terms of UA network Let's first look at P&L...
- 16:14Alternative Financing Methods
- 16:57The Capital Stack
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