3 User Acquisition Mega Trends for 2016
summary
Predicts three concrete shifts for 2016: paid video ads dominate with spend moving from 2.62 billion toward 6 billion by 2018 and view‑through attribution distorting ROI; the mobile web continues to shrink so discovery and retention must live inside apps; ad fraud and platform walled gardens (Facebook Instant Articles, Google/YouTube inventory) force reliance on large networks. Recommends building second‑screen experiences for time‑limited social spending, adopting managed UA services to cover the 50–200k spend gap, and implementing multi‑device attribution before programmatic video spend becomes unmeasurable.
AI-written summary · about
chapters (6)
- 0:00Review of 2015 trends
- 3:03The rise of viral apps
- 5:46Ad fraud and walled gardens
- 8:15Second screen opportunities
- 11:24Shifts to managed services
- 14:50Multi-device attribution
related talks
21mCreative user acquisition tactics for mobile apps
30mThe Big Lie of User Acquisition: Strategies That do not Work in 2021
18mAdvanced ad strategies that drive revenue and boost engagement
34mMonetisation Beyond Ads - Tips and Tricks on How to use Unity Monetisation Products
25mUplifting Ad Monetisation via Brand and Programmatic Campaigns in MENA
42mCreative ways to make money in the mobile games market
23mJoined up thinking: Optimising UA effectiveness by aligning campaigns with live ops strategies
47mThe future of the mobile monetisation and user acquisition market