Hypercasual in 2021: West & East
summary
JoyPac reports 150 million total downloads and about 15 titles that reached top‑50, and notes 2020’s surge including a 1.2 billion‑download week in March. Expect IDFA 90% opt‑out to shift UA toward creative targeting, Android to gain spend, and China’s ISBN policy (6–12 month license risk) to threaten ad markets. Case studies: Tofu Girl 20 million downloads in APEC, a prototype pipeline that produced ABC Runner (top‑1 US), and a testing minimum of 100 installs per day for reliable retention.
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chapters (14)
- 0:00Intro
- 3:15Hypercasual in 2020
- 6:06IDFA
- 12:05General trends
- 15:56Asia
- 19:03Collaborations
- 21:17Future of Hypercasual
- 23:13India
- 24:19Source bidding
- 25:02Southeast Asia
- 26:19Latin America
- 27:06Publishers and Developers
- 28:38Facebook
- 30:31Audience Question
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