Panel: Have we Reached the End of Innovation with Hybrid Monetisation?
summary
Panel argues hybrid monetisation still moves forward with concrete fixes: in-app bidding and tighter placement analytics raise yield per impression; rewarded video drives retention (one case shows 2.5x retention and 3.5x session length) when used as a consumable that doesn’t break IAP economics; rule of thumb is keep ad value under ~€0.02; practical work includes consent messaging, SKAdNetwork support, internal user IDs and clear MVPs for campaign-ready builds.
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chapters (12)
- 0:00Hybrid monetization panel
- 1:57Defining hybrid monetization
- 6:53Ad placement impact
- 11:46Ads in monetization journeys
- 17:48Audience segmentation
- 22:22Ad monetization tech innovations
- 24:50Hybrid casual games evolution
- 31:51Balancing ads and IAP
- 36:06Hyper-casual monetization lessons
- 42:29Privacy changes impact
- 45:37Adapting monetization advice
- 49:11Closing remarks
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