Showcasing Your Indie Game at a Expo: Physical or Virtual
summary
Sums up what actually works: virtual expos reach wider but require a ready online demo and clean assets, physical booths cost about $2,500–$5,000 plus travel and often fail to recoup expenses, and giveaways spike followers briefly then lose them. Practical fixes shown include automated demo loop or strict sanitized controllers for post‑COVID booths, using the Steam Summer Festival and wishlists for visibility, collecting feedback with Google Forms, and being prepared to tweak game difficulty onsite when analytics or player behavior demand it.
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chapters (28)
- 0:00Intro
- 1:15Disclaimer
- 2:17Who am I
- 3:15What conventions have we been to
- 3:40Grovers presentation
- 4:06Player feedback
- 5:38Bad things about physical conventions
- 7:30Booth placement
- 9:23Costs
- 10:34Giveaways
- 11:58Future of Squidward
- 14:15Virtual Conventions
- 17:35First Impressions Matter
- 19:39Where to Find Virtual Expos
- 21:10Tips Suggestions
- 22:54Postcards
- 24:23Contact the Convention
- 25:28Make Adjustments
- 28:16Grovers Wishlist
- 29:44Virtual Convention Walkthrough
- 32:30Virtual vs Live Events
- 36:53Marketing Your Game
- 39:30Promo Materials
- 41:15Social Media
- 43:50TikTok
- 45:36Feedback
- 47:15Grover on Discord
- 49:35Press List
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