User Research and Personas for BARD Mobile
summary
Library of Congress research runs 26 interviews across three rounds over 2.5 years and finds only 18% adoption of BARD among eligible patrons; teams synthesize 97 pages of notes into four narrative personas and run 21 coded prototypes (devices FedExed to homes) to surface platform-specific bugs and configuration issues. Research drives a matrix of device/app settings, exposes Android and Braille-display surprises, and informs a BARD 2.0 simplification that trims a 10–15 step flow.
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chapters (17)
- 0:00Introduction
- 1:26Background on NLS
- 3:42What is BARD
- 5:36Independence
- 6:14NLS Patrons
- 8:37Challenges
- 10:35Who uses BARD
- 18:07Elena
- 20:16Phyllis
- 22:37Sam
- 24:47Herb
- 28:05Willa
- 29:30Proto Persona
- 35:30Rapid Prototyping
- 38:24Advocacy and Communication
- 39:40Thank you
- 40:33Questions
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