State of APIs promotion and discovery
summary
Claims that APIs drive a 10.3% lift in enterprise market cap and that Rakuten RapidAPI operates the “App Store for APIs” with 10,000 APIs and billions of calls per month. Notes an estimated 30,000 public APIs growing ~40% year‑on‑year and that 90% of API traffic goes to 10% of providers, creating a discovery and long‑tail problem. Describes concrete products: a public marketplace with popularity, latency and success‑rate metrics, and an on‑premises Enterprise Hub with SSO, LDAP, RBAC and marketplace integration.
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chapters (11)
- 0:00Start
- 2:23Value in the API Economy
- 3:54API Casestudy: Amazon eCommerce vertical integration
- 5:18Introduction
- 6:18Our mission
- 7:43APIs are a new business model
- 10:25Growth of APIs will continue
- 12:47Multiple friction points through antire Developer joumey
- 16:13Technical and business innovations emerge to solve complexity
- 23:06Step up your marketing game
- 25:04Leveraging API platforms/aggregators
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