Product Camp Silicon Valley 2018
2018-03-31
Santa Clara, United States
| title | author | length |
|---|---|---|
| 3 Key Questions For Products Teams To Answer | Michael Eckhardt | 01h 00m |
Three practical diagnostics: map the product to the tech market model (early market, bowling alley, tornado) and score readiness with the offered analytics (90… | ||
| Building Insanely Great Products | David Fradin | 46m |
Claims six concrete keys to product success using the SPICES mnemonic (Strategy, Process, Information, Customers, Employees, Systems) and argues better… | ||
| Generating Ownership and Alignment With Your Stakeholders | Colleen O'Rourke | 55m |
Shows a concrete playbook: use stakeholder mapping to list decisions and motivations, run short DACI decision workshops to assign roles, and publish a one‑page… | ||
| Make Marketing Messaging Memorable with Compelling Content | Jim Schibler | 48m |
Shows concrete failures and fixes: ads that say customers get security or cloud-based system designed to help lose attention because they lack first‑person… | ||
| A Playbook For Achieving Product Market Fit | Dan Olsen | 56m |
A practical 6-step Lean Product Process centers on a five-layer product-market fit pyramid (target customer, underserved needs, value prop, feature set, UX)… | ||
| How to Use Analytics to Optimize Your Product | Dan Olsen | 48m |
Advocates tracking a retention curve as the single behavioral metric for product market fit citing that about 80% of users never return and some products show… | ||
| How to Craft a Winning Message | Dan Olsen | 01h 03m |
Argues that messaging is a discrete part of product‑market fit and gives concrete tools: run about 100 user tests and dozens of 1:1 interviews (he cites 20 per… | ||
| Product Manager or Unicorn | Jessica Sweeney | 59m |
Argues that “product manager” is overloaded and offers a practical gap-analysis worksheet and a hub-and-spoke map to compare an individual’s execution capacity… | ||
| UX Design for Product Managers | Dan Olsen | 01h 03m |
Product managers must be able to wireframe, orchestrate four roles (product, interaction/UX, visual, front‑end) and move from sketches to tested prototypes… | ||
| Predictable Delivery | Greg Cohen | 43m |
Argues that past performance predicts future delivery and shows how to turn JIRA data into dates using velocity, cycle time and throughput rather than fuzzy… | ||
| Untangling The MVP | Greg Cohen | 42m |
Argues that an MVP must be a realized value test — the smallest product that delivers real value to a narrow segment and for which users exchange money or time… | ||
| Experience Roadmaps | Satyam Kantamneni | 51m |
Most product managers are very comfortable in creating and tracking a product roadmap as part of their role. Unfortunately most of these product roadmaps still… | ||
| Managing AI Products | Prasad Velamuri | 54m |
To successfully deliver an AI product, a Product Manager needs few additional skills in addition to those expected of a regular PM. Building on my experience… | ||
| How To Design An Engaging Onboarding Experience | Grace Xu | 52m |
Insightly redesigns onboarding around three CTAs: a 1–1.5 minute orientation video that sells the why, short tutorials mapping product features to core use… | ||
| Leading With Your Product Is The Most Effective Go to Market Strategy | Mickey Alon | 51m |
Argues that a product‑led go‑to‑market cuts decision time from months to under a month by letting prospects try before buying and by instrumenting product… | ||
| Current State of IoT and Future Trends | Vish Pai | 48m |
Samsung-style end-to-end platform claim: devices plus cellular gateways connect to a cloud that offers device management, connectivity, analytics and SDKs… | ||
| Does a Phase 1 / Phase 2 Approach Ever Actually Work? | Matt Anderson | 45m |
Argues that phased releases often stall — the myth of 2.0 — and shows concrete examples: Robinhood ships a Bitcoin UI placed above stocks with over 1 million… | ||
| Product Management For Autonomous Cars | Subrata Goswami | 42m |
Autonomous driving targets a roughly $2 trillion market with an aftermarket near $650–700B; typical cars contain about 40,000 parts, so supply chains and… | ||
| Transform Product Managers To Influencers | Pushpa Ithal | 48m |
Shows how product managers turn into measurable influencers by doing specific work: build an employee social program (Advo.Ninja), answer support threads and… | ||
| Build Your Story - You Won't Win Without It | Ken Rutsky, Tim Johnson | 46m |
Claims a repeatable four-part storytelling method that makes the buyer the hero and the product the “magic” to drive demand, used with FireEye, Electric Cloud… | ||
| The Top 10 Technical Skills Every Web Mobile Product Manager Should Know | Sandeep Adwankar | 54m |
Argues that product managers must know specific tools and tradeoffs: Git workflows and Git pull requests because PMs sometimes review and merge when… | ||
| Making The Leap To Product Management | Jaiswal Seema | 38m |
Changing careers is challenging and I recently made the leap! I will share the strategies and tactics I used to successfully make the switch from R&D to… | ||
| Career In Product Management | Muffi Ghadiali | 51m |
Concrete steps to get a first PM job: start by asking the five whys, use LinkedIn and Amazon reviews to audit product faults, and prove competence by building… | ||
| Prioritization | Mike Chowla | 47m |
Compares prioritization methods and argues that prioritizing customer value not raw revenue produces differentiated products; demonstrates tools like the Kano… | ||
| Connecting The Competitive Intelligence Dots | Alok Vasudeva | 50m |
Covers a practical framework that maps Where you are, Where you're headed, and How you'll get there into three actionable CI phases with checkpoints and… | ||
| 3 Simple Steps To Make Your Customer, Product, and Personal Stories 10x Better | Nils Davis | 51m |
Three concrete techniques: use Problem–Solution–Result structure, open with a vertical takeoff (start in the action), and always follow answers with “tell me… | ||
| Earned Authority And Influence | Pamela Schure | 50m |
Practical playbook for getting buy‑in: use a 30-second pitch (one-line position, two proof points, one clear request); run writing through Hemingway/Grammarly… | ||
| PM vs PO - Who Does What? | Roger Snyder | 54m |
Compares roles by scope: product manager owns voice of the customer, whole‑product strategy, pricing and business model; product owner owns the day‑to‑day: the… | ||
| Make More Money by Forming Services Products | Michael Price | 47m |
Claim: legacy desktop apps and even hardware can be reengineered into profitable subscription offerings by hosting, bundling complementary apps and services… | ||
| Everyone Can Agree With This Approach To Prioritization | Steve McGee | 57m |
Argues that prioritization is solved by capacity allocation not resource schedules, using Kanban boards, visible cards, and explicit WIP limits to count work… | ||
| Write Your Killer Product Vision | Roger Snyder, Pamela Schure | 53m |
Hands-on workshop that turns a marketing positioning statement into a concise product vision using a worksheet and a clear recipe from Crossing the Chasm… | ||
| Product Innovation Patterns | Alex Kouznetsov | 44m |
Ten repeatable idea-generation patterns claim to turn brainstorming into practice: 10+ reproducible patterns including add/remove/multiply/divide, anti-product… | ||
| Silicon Valley Perspectives on User Privacy - Global or Regional, How? | Hong Nguyen-Phuong | 01h 06m |
The European Commission will start enforcing its General Data Protection Regulation (GDPR) on May 25, 2018, protecting the “digital rights” (including privacy)… | ||
| Crafting Value-Benefit-Feature Statements | Shailesh Bhat | 52m |
A hands-on method gives a 9-step sequence to turn features into customer-valued claims by forcing who the customer is, what measurable improvement is expected… | ||
| Trust or Bust - Product Manager Success in an Agile World | Bob Summers | 42m |
Argues that trust is a concrete asset built by making steady deposits into a trust savings account using specific actions: active listening, transparency… | ||
| Get Predictability Regardless of Estimates | Steve McGee | 51m |
Uses simple lead‑time histograms (Excel or paper) built from start and finish dates to forecast delivery; separate work by type and class of service, plot lead… | ||
| Business Strategy For Product Managers | Mike Chowla | 44m |
Quick operational claims and concrete examples: applies Porter's Five Forces to product decisions, evaluates value created versus captured with an iPhone… | ||
| Accelerate Your Product Innovation While Maximizing Profitability | Karen Cornwell | 42m |
A sales strategy model for complex, high‑value purchases maps a six-stage buying process and a stakeholder grid so product and sales teams run parallel… | ||
| #NeverAgain I Shall Not Think of Pricing | Jigar Shah | 54m |
CipherSpace is a 15-person managed EC2 shop running two datacenters and selling value-based services rather than unit compute. The company spent hundreds of… | ||
| How To Succeed When Transitioning From Engineering to Product Management | Vrajesh Dave | 48m |
Describes concrete moves for engineers becoming product managers: prioritize a clear roadmap to avoid distraction (example backlog: 10 items = $1.5M, 12… | ||
| Strategies for Leveraging the Skills of Diverse Teams | Karen Cornwell | 01h 04m |
Claim: diversity outperforms homogeneity but teams often fail to leverage it because of assumptions, missing shared language, and siloed incentives. Evidence… | ||
| Avoiding Bad Habits as a Seasoned PM | Alicia Dixon | 47m |
Many of us who have been in product for a while were placed into it and learned on the job. Being self-taught, we did the best we could but may have picked up… | ||
| Achieving Success Through Partnership (Panel) | Savita Kini | 47m |
Panel argues that product management functions as the GM and product marketing as the CMO, and success hinges on tight operational partnership not vague roles… | ||
| The Design Charrette - A Collaborative Problem-Solving Methodology | Mark Reinheimer | 43m |
Explains how to run a time-boxed design charrette with concrete roles and deliverables: a neutral facilitator prepares constraints and invites 6–10… | ||
| This Is Not What I Asked For! | Padmasri Bhetanabhotla | 50m |
A practical method uses a 5Ws framework plus three simple artifacts—process flow, UI mockups/wireframes, and user stories with acceptance criteria—to turn… | ||
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