Why Trust & Transparency are Crucial to Your Ad Monetisation Strategy
summary
Claims that mediation is a black box get countered with concrete numbers and fixes: 90 billion auctions per month across Chartboost's SDK footprint and a push for auction-level logs and impression-level revenue via openRTB and public APIs. A unified, neutral auction plus dynamic waterfall and bidding support is built to let all demand compete; major publisher titles migrate onto the platform and report measurable eCPM lifts, proving transparency raises yield.
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chapters (9)
- 0:00Introduction
- 1:15Treble and its role
- 2:38Mediation challenges
- 4:26Platform favoritism risks
- 5:30Trust and transparency benefits
- 7:16Measuring mediation trust
- 9:21Chartboost’s fairness approach
- 10:43Key takeaways
- 11:47Q&A
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