State of Mobile Gaming 2023
summary
Global mobile use rises — time on phone up to five hours daily and total hours up 9% year over year — while spending falls despite downloads hitting 90 billion downloads and mobile ad spend increasing about 14%. Data.ai shows genres losing revenue: racing down ~33% (racing category −28%), shooters −24% with PUBG/Free Fire −37% and Call of Duty −24%, action −18%, and fighting games up to −51% in some markets. Recommendations: invest in creative, test IP integrations, and expand beyond US using Data.ai’s Global State report and Game IQ tools.
AI-written summary · about
chapters (15)
- 0:00Introduction
- 1:56Speaker intro
- 2:59Agenda & market overview
- 3:41Global mobile usage trends
- 5:07Regional gaming differences
- 5:27Mobile spending decline
- 6:52IDFA impact on revenue
- 7:33Racing genre decline
- 8:16Shooter/action revenue drop
- 8:59Ad spend growth opportunities
- 9:43Hyper-casual monetization success
- 10:47Ad creative strategies
- 11:50IPS and player motivations
- 12:54Expanding beyond US
- 13:34Resources & call to action
