Fireside Chat: In the Sandbox With Adam & Piyush
summary
Explains that supply-side tech runs auctions so SSP/exchange/mediation differences matter for SDK vs SDK‑less delivery and which buyer sees the impression, claims privacy changes (iOS ATT, SKAdNetwork) force buyers toward probabilistic attribution and first/second/third‑party data, predicts short‑term CPMs and UA prices drop, flags over 40+ app stores as an emerging channel that could reopen Android/iOS distribution, says genre and DAU determine IAP vs IAA strategy and direct deals trade algorithmic scale for fixed inventory.
AI-written summary · about
chapters (12)
- 0:00Welcome to fireside chat
- 0:33Podcast origin and growth
- 2:19Guest Shiloh Mikhaili
- 3:01SSP exchange basics
- 5:49IAA vs IAP monetization
- 7:56Privacy changes impact
- 10:25Brand advertisers in gaming
- 12:31iOS 14 ATT effects
- 14:16App stores future
- 17:04Fingerprinting attribution
- 18:51ATT install attribution
- 20:38Closing remarks
related talks
22mSuperstar Session: Practically Personalized – Building Experiences Beyond Ad Monetization
19mThriving in the App-ocalypse
53mPanel: The Truth About Ads: Is it a Disruption, a Requirement or an Opportunity for Game Makers?
09mA clear view into making in-app advertising work through a fair unified auction
31mFireside chat: Looking into 2020 and beyond
47mWhat is the Future of Mobile Advertising?
22mMonetisation revealed – stories and data behind ad revenue success
40mPanel: Tactics for Low CPI and High User Quality