Brands Are Now In-Play: Creating a new Revenue Stream in a Seamless Way
summary
Adverty’s in play format injects real brand billboards into game scenes (replace fake ads in stadiums, lobbies, runners) and runs alongside existing monetization. Case studies: Monday off sees a 6% ad revenue uplift and makes in-play core to new releases; Zulake reports 15% of total revenue from in-play placements. Works as static or video, adds many ad requests per session without stealing playtime, and offers on/off click-through control per placement.
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chapters (10)
- 0:00Brands in gaming
- 1:55Bridging brands and developers
- 2:59Gaming reach for brands
- 4:24In-play advertising format
- 5:18In-play success stories
- 7:42In-play across genres
- 9:46Ad placement and player experience
- 10:50Monetization versus player satisfaction
- 11:56Why in-play is a win-win
- 13:04Q&A
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