on the hard learnings going from console to mobile success

on YouTube ↗16m

" summary

Square Enix Montreal’s shift from AAA to mobile focuses on concrete changes: hire teams that believe in mobile, strip projects to core strengths (controls, polish, engine optimization), and accept short iterative cycles—one prototype repackaging took six weeks. Store discovery drives >50% of installs and editorial featuring can triple revenue and add about two million extra views in a week (Lara Croft GO example). Premium can work on mobile but conversion and marketing dynamics differ wildly from console.

AI-written summary · about

" chapters (7)

1. 0:00Transition to mobile
2. 2:00The idealist approach
3. 3:54Building the right team
4. 5:51Focusing on core strengths
5. 7:23Discovery and user acquisition
6. 11:22Windows ecosystem insights
7. 12:18Measuring success and closing

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