Levelling Up Your Mobile Gaming Strategy on Snapchat

on YouTube ↗30m

" summary

Snap positions Snapchat as a major gaming channel, claiming 500 million monthly active users and 280M daily actives, 60% using the camera daily; describes snap games played by 200M people with built‑in chat/voice and leaderboards; explains developer tools like bitmoji kit and Snap Kit (login, sharing, ad kit), previews an App Ads Kit measurement SDK, and stresses AR lenses, full‑body tracking, and first‑party gamer segments for targeting and growth.

AI-written summary · about

" chapters (18)

1. 0:00Start
2. 2:16Agenda
3. 3:50The Snapchat Generation
4. 5:02The Snapchat Experience
5. 6:36Snap Map
6. 6:52Discover Feed
7. 7:26Augmented Reality
8. 7:59Augmented Reality Lenses
9. 8:44Full Body Tracking
10. 10:24Snapkit
11. 10:57What Is Snapkit
12. 11:35Bitmoji Kit
13. 13:57Ad Units Snap Ads
14. 14:44Story Ads
15. 15:39First Party Targeting Audiences
16. 16:08Snap Audience Network
17. 16:52Privacy
18. 19:31Three Key Takeaways

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