#ElevateYourGame: Improve Revenue & Retention With the Right Ads Approach
summary
Data shows ads can increase retention and lift IAP revenue: 65% of developers report ads complement purchases and three quarters of hardcore players accept rewarded formats. Focus on rewarded placements and tailored rewards (not just reward video), diversify demand with brand vs performance creatives to keep players in-app, use per-impression signals to segment users and bid higher for ad‑heavy “ad whales,” and adopt a unified auction via in-app bidding to boost yield while cutting waterfall operational overhead — publishers report ~5–7x adoption and revenue growth.
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chapters (11)
- 0:00Intro
- 1:00Meet Ben Kaplan
- 2:43Why Incorporate Ads
- 4:17Four Key Themes
- 5:57Rewarded
- 9:45Diversification
- 13:03Unlocking Smarter User Acquisition
- 15:13Yield Optimization
- 19:47Summary
- 21:43Questions
- 24:08Common causes of low render rate
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