Superstar Session: Do not Resuscitate - Why Publishing Managers are Life-guards, not Undertakers
summary
Publishing managers act as lifeguards: they measure real metrics, iterate fast, and kill games that fail tests. They prototype videos in Unity or After Effects, use TikTok/Instagram for ideation and a Click dashboard to run CTR/CPI tests. Acrylic Nails skips some gates, launches and remains in the top charts two months after release with 37% day-one retention, under $0.05 CPI on iOS and heavy live ops; smaller studios can reach $5M in 7–12 weeks with the right execution.
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chapters (11)
- 0:00Introduction and context
- 2:04The role of a publisher
- 4:29CrazyLabs overview
- 6:23Game development workflow
- 9:44Five tips for success
- 15:44Case studies and data
- 18:13Acrylic nails success story
- 20:03Ideation and social media
- 22:03Execution and scaling
- 25:42Summary and key takeaways
- 27:42Q&A and closing
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