Speed Panel: The Death of IDFA & Cookies - Your Monetisation is at Risk
summary
Apple's IDFA and cookie changes create a real revenue risk — Facebook warns iOS14 could cut 50% network revenue, and agencies say programmatic RTB has zero place in immersive games. The panel pushes privacy‑compliant, contextual solutions: build data integrations to prove reach, run brand lift studies (early results show significant uplift), and use intrinsic in‑world ads where they fit. Case examples: an indie shooter on Steam uses in‑game ads to monetize every session without hurting retention, while retailers need careful audience‑creative alignment and measurement to move innovation spend into evergreen budgets.
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chapters (14)
- 0:00Intro
- 1:25Background
- 4:32Impact on Advertising
- 7:00Whats Needed
- 11:11Authenticity
- 14:06Summary
- 15:04Monetisation
- 16:38Audience
- 18:56Questions
- 24:37Which brands are going to make sense
- 25:22Time Square with ads
- 25:58Ingame advertising
- 29:07Evergreen budget
- 29:55Wrap up
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