What to do once you start making money?
summary
Post-launch options get ranked by concrete impact: add mod support (via Steam Workshop or Mod.io) and expect 23% uplift from modding on successful indies; build DLC and content updates (one case shows ~35% of lifetime revenue from DLC); fix regional prices and currencies (a Polish price cut tripled sales and added ~$500k); expand to consoles (examples show ~50% longtail lift); automate discount cadence (use 14-day sales and platform cooldown rules — 14‑day sales beat 7‑day by ~20%) and instrument analytics; IndieBI started as scrapers and now $1B a year managed across catalogs.
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chapters (14)
- 0:00Introduction and context
- 2:31Importance of back catalog
- 5:25Basic store optimization
- 6:19Engineering-led growth
- 9:08Multiplayer and IP
- 10:49Console and platform expansion
- 13:38Direct sales and key bundles
- 17:39Effective bundle strategies
- 20:45The Chinese market
- 23:07Physical releases
- 24:53Merchandise strategies
- 26:34Data-driven pricing
- 33:45Discounting strategies
- 39:03Final advice and Q&A
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