Rock Your Profile: Unleash Your Wonder Woman on LinkedIn
summary
LinkedIn research shows women have shorter profile summaries and about 11 fewer skills listed than men, plus smaller networks; profiles with photos get up to 9x more connection requests, 21x more profile views and 36x more messages. McKinsey data cited: for every 100 men promoted to manager only 85 women are promoted (58 Black, 71 Latina), and over two million women leave the workforce during COVID. Practical tools covered include the Rock Your Profile program, LinkedIn Learning course, mobile name pronunciation and the featured section for rich media.
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chapters (15)
- 0:00Welcome and introduction
- 1:04Audience expectations and engagement
- 2:33Speaker background and program overview
- 3:40Video and pandemic impact on women
- 5:05Women in workforce statistics
- 10:08LinkedIn profile gender differences
- 12:12Own your professional story
- 13:17Profile photo best practices
- 15:23Name pronunciation feature
- 16:27Industry and location for visibility
- 17:10Crafting your LinkedIn summary
- 18:57Work experience impact and results
- 20:19Featured section to showcase work
- 21:22Actionable takeaways and tips
- 23:07Q&A on career change and tailoring profiles
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