How to Be the Go-To in Your Field
summary
Presents a pragmatic four-part recipe that claims to make you the default expert: pick an urgent market problem, design a tightly focused solution, prove impact with a complete offering, then scale and defend it. Steps are Launch Ignite Navigate Accelerate with tactics like recruiting five key power brokers, building a believer community, and shipping a “whole solution” (not features). Case studies include Apollo, Oprah, Bumble, 23andMe, Apple and Amazon and the payoff is higher fees, steady demand and market leadership.
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chapters (10)
- 0:00Start
- 0:14Teresa Laina
- 5:58The Strategy
- 6:53How Do You Implement this Strategy
- 8:16Apollo Method
- 12:43The Ignite Phase
- 14:45Third Step Is Navigate
- 22:16How Do You Maintain a Work-Life Balance while Still Being that Go-To
- 23:03Ignite Phase
- 23:36How Does Teamwork Get Incorporated and Go Side by Side with that Go-to Mindset
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