500-Level Guide to Career Internals: Building a Brand
summary
Advocates picking three brand words that show exactly what problems get solved, using your real name plus those words across social profiles, and betting time on one inbound channel (blogging, streaming, video) for a year to produce an e-book or course. Build and freely publish practical tools and how‑tos — example: sp_Blitz / First Responder Kit maintained free for over a decade — and watch people run them, call for help, and become paying clients. Principle: give away everything that isn’t direct billable time.
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chapters (17)
- 0:00Introduction
- 0:40Overview
- 1:31Brand Quiz
- 4:22Brand Words
- 8:19Pick 3 Words
- 9:23Unique and Specific
- 10:30Personal Connection
- 11:35A Thousand True Fans
- 16:42Live Streams
- 17:18Elevator Pitch
- 24:07Lego Example
- 26:17Inbound Marketing
- 28:29Outbound Marketing
- 30:53Fake Connections
- 31:40Social Media
- 34:31Whats Your Product
- 41:00Resources
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