Being an empathetic company
summary
Argues companies must define core values separate from product and then act on shared values with partners, not impose technical fixes on political problems. Gives concrete work: MailChimp uses humility, creativity, independence as values; turns a busy metro station into an art gallery by removing 65 ads replaced with photos from 500 photographers; pilots 7 pilot fix-it stands for bikes, crowdfunds and matched dollar-for-dollar contributions, scales to all 38 stations, and supports over 60 local organizations.
AI-written summary · about
chapters (7)
- 0:00Best neighbor analogy
- 1:01Know your company values
- 3:50Strategic inclusive CSR
- 5:14Find shared value partners
- 8:02Ask how you can help
- 10:54Collaborate over dictate
- 12:17Profit through purpose
related talks
32mDeliver Impact With Empathy
21mValues-Driven Design
20mThe Design Department Built a Community — Creating Spaces That Start with Empathy
29mBecoming Stewards of Empathy and Responsible Design
18mOn Product, Empathy and Creating a User Centric Culture
49mStand Out By Building A Purpose Driven Brand
38mCultivating Empathy
28mCreating a Culture of Empathy