The future of food
summary
Research shows visuals and sound change taste: images of food raise brain blood flow ~24%, online crowd tests of plating gather ~2,000 diner responses overnight, and centrally plated dishes reliably command higher prices. Colour and plate matter — a pink strawberry dessert tastes ~10% sweeter and ~15% more flavorful on white versus black plates — and white plate + pink dessert = 10% sweeter. Sonic seasoning boosts perceived sweetness ~5–10% (conch-shell audio, Fat Duck experiments), and prototypes include airline playlists, Häagen‑Dazs apps and AR sushi. central plating raises willingness to pay
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chapters (7)
- 0:00Introduction to food psychology
- 3:13Neurogastronomy and dish design
- 6:27Crowdsourced dish testing
- 9:14Color taste perception link
- 11:21Sound and food experience
- 14:30Scaling tech to everyday food
- 16:54Future of multisensory dining
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