Tezos @ SXSW Friday March 11, 2022
summary
Augmented‑reality try‑on code uses a lightweight AI trained on 200,000 labeled foot images to detect pose, render sneakers and deploy on web AR; that tech powers Flex, an NFT sneaker marketplace minted on Tezos that gives buyers AR overlays and unlocked photo features. Sports and events use NFTs as access: a Cavs program mints 100,000 Tezos lockers and tiered “gold” items, Misfits’ Blockburn plans a launchpad (whitepaper 1 Apr, launch July) and a 50,000 tournament prize pool; Interpop moves a trading‑card alpha into closed beta.
AI-written summary · about
chapters (25)
- 0:00Video Introduction
- 15:13Viking AR Technology
- 21:02Flex NFT Marketplace
- 24:40Empowering Creators
- 27:13Defining the Metaverse
- 31:09Fashion in the Metaverse
- 36:13Blockchain Utility
- 42:24Future Developments
- 45:01Creator Collaboration
- 53:17Collecting Perspectives
- 55:26Tezos Ecosystem Benefits
- 1:29:04Web3 Gaming and Esports
- 1:37:41Misfits Incubation Program
- 1:44:13Interpop Strategy
- 1:48:56Monetizing Web3 Gaming
- 1:52:08Interoperability Challenges
- 2:02:07Pantone Color Strategy
- 2:10:00Advice for Brands
- 2:13:44Studio Art Vision
- 2:19:14Curating Digital Art
- 2:43:44NFT Market Evolution
- 2:55:55Ownership and Utility
- 3:12:34Digital Art Social Impact
- 3:28:39Interpop Comic Focus
- 5:59:18Panel Concluding Remarks
related talks
29mThe World of Sport NFT Platforms
34mMixed Reality: The Metaverse We Actually Want
14mHow Brands are Championing the AR Media Revolution
55mAR Takes the Main Stage
20mdesign disruptive tech for friendly innovations
13mAccelerate USA 2026: TAO.com's Yoav Cohen and Sunrise's Saeed Badreg
57mInnovation at the intersection of virtual and physical worlds
22mUnlocking the Power of Spatial Media: Insights from Snapchat, Instagram and TikTok