Tezos @ SXSW Saturday March 12, 2022

on YouTube ↗07h 45m

" summary

McLaren describes how an F1 car (the MCL35M) becomes an NFT built from official CAD data and split into 22 parts that buyers assemble; 35 collectors can claim the assembled car, most component drops sell out and an early free tire giveaway sparks engagement. Lessons center on clear upfront utility and fan education: the collective numbers matter — about 10,000 Discord members with ~5,000 crypto‑natives and roughly half newcomers — and Tezos is chosen for low energy use to address environmental objections.

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" chapters (13)

1. 0:00Start
2. 14:46When You Think about the Metaverse What Does It Mean to You
3. 15:16How Does Technology Enable Us To Create New Experiences Communities in a Virtual World
4. 21:25What Does the Mclaren Business Landscape Look like
5. 25:37Engage Fans
6. 30:06F1 Race Car
7. 43:05What Does the Future Hold for Mclaren What Is the Next Phase of this Nft Program
8. 1:41:51Portraiture
9. 1:47:28How Could Blockchain Technology Be Used for Social Good
10. 1:48:13What Blockchain Technology Can Do
11. 2:11:38Transition and Translation from Physical Space to Virtual Space
12. 2:57:11How Does One Master New Tools in the Digital Art World
13. 3:05:41How Do I Evaluate the Work