IRL Impact of the Metaverse
summary
A motorsport team details an NFT program built on Tezos that turns the MCL35M F1 car into 22 CAD-based components sold as collectibles, with only 35 full cars minted for owners who assemble all parts and trade-ins that unlocked a Gulf-liveried repaint. Program metrics show ~10,000 Discord members with ~5,000 crypto-natives and buyers across 36 countries, experiments with open editions and a Roblox MCL36 launch, and a stated emphasis on sustainability and long‑term utility.
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chapters (19)
- 0:00Welcome
- 0:51Defining the metaverse
- 1:53Lindsay’s journey
- 4:18Sports vs esports fandoms
- 7:29Mclaren’s esports evolution
- 9:36Esports and racing fans overlap
- 11:23Licensing and metaverse goals
- 13:51Blockchain at Mclaren
- 14:53Mclaren Racing Collective & Tezos
- 17:23NFT drops mechanics
- 19:07NFT program longevity
- 20:35NFT skepticism and education
- 21:38NFT drop participants
- 23:26Global NFT fan engagement
- 24:50NFT drops learnings
- 27:21Why racing fans embrace web3
- 28:43CEO’s fan feedback
- 29:24Future of NFT and metaverse
- 31:07Roblox metaverse launch