Tezos x SXSW 2022 - Brian Frye
summary
Argues that NFTs are not just JPEGs but instruments to speculate on future goodwill for any authored work or product, using the Tezos blockchain as an example of a low-carbon platform that attracts artists. Claims the real tool is tokenization plus marketplaces, which removes publishers and dealers, lets creators connect directly with investors and fans, reveals latent demand that intermediaries hid, and financially aligns value without requiring control over how works are used.
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