Tezos x SXSW 2022 - Philip Vonthron
summary
Media company covers 25 sports and claims production of 30,000 live events a year, shifting from 75% live-first content to virtual events in cycling, running and dirt racing during COVID and making acquisitions in 2020–2021 to scale. Tezos appears as official blockchain partner and title sponsor of Who's Number One, with planned NFT and sponsorship integrations in grappling, dirt racing and wrestling, touting proof‑of‑stake ownership as the mechanism to boost fan engagement and new revenue streams.
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